Publications

 Journal articles (peer reviewed)

 

Merkle, T., Tajeddini, K., Wittmer, A. (2021). Can the Netflix business model actually work in commercial aviation in central Europe? It is complicated!. Teaching case study. Journal of Hospitality and Tourism Cases, 10(2). Forthcoming

 

Grechi, D., Ossola, P., & Merkle, T. (2017). eWOM and docility: the restaurant decision-making process. The International Journal of Business & Management, 5(9), 247-257

 

Merkle, T. & Lewis, R. (2016). RB Leipzig: A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality and Tourism Cases, 5(1)

 

Merkle, T. & Lewis, R. (2016). LSG Sky Chefs Sao Paulo: Managing Food Safety in Airline Catering in an Emerging Market. Journal of Hospitality and Tourism Cases, 5(2)

 

 

Edited books

 

Tajeddini, K., Ratten, V., Merkle, T. (Ed.) (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. London, Routledge

 

 

Book Chapters

 

Merkle, T. & Golding, P. (2020). Sports Stadium Hospitality and Catering: A Global Perspective. Routledge Companion to International Hospitality Management. M.A. Gardini, M. Ottenbacher and M. Schuckert, M. London, Routledge

 

Merkle, T., Tajeddini, K., Vlachos, I., Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passenger’s emotions. Entrepreneurship As Empowerment: Knowledge Spillovers And Entrepreneurial Ecosystems. V. Ratten. Bingley, Emerald

 

Knaus, D. & Merkle, T. (2020). Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective. V. Ratten. Bingley, Emerald

 

Merkle, T., et al. (2019). Digital Application: Evidence from Zurich Airport. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge

 

Ratten, V., Tajeddini, K., Merkle, T. (2019). Tourism, Hospitality and Digital Transformation: The Relevance for Society. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge

 

 

Teaching Case studies

 

Anderegg, R., Merkle, T. (2020). ‚Herbert-Bike’ – Developing an innovative platform for Mountain Bike Tourism in Switzerland. Teaching case study. The case centre, 520-0049-1

 

Merkle, T. & Lewis, R. (2014). Modern Asia: Bringing Asian cuisine to Stuttgart Airport. Teaching case study. The case centre, 614-012-1

 

Lewis, R., Merkle, T. (2014), “Work-life balance: perceptions from one luxury hotel in Monaco”, case study, ISBN: 978-2-9700952-2-4

 

 

Journal articles (non-peer reviewed)

 

Maciéczyk, Y. & Merkle, T. (2019). Service Quality Management im Tourismusstudium. Magazin Wissensplatz der HTW Chur, Nummer 21, 1/2019

 

 

Conference contributions

 

Merkle, T. & Knaus. D. (2021). Open Innovation in Tourism Attraction Management – A Case Approach. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Washington, DC, United States of America. Paper accepted

 

Merkle, T. & Knaus. D. (2020). UNWTO Students' League – lessons learned from a competitive environment in deepening students’ understanding of tourism-related SDGs. Responsible Management Education Research Conference (PRME), Chur, Switzerland.

 

Merkle, T. (2019). Developing a Swiss International Tourism Summer School. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Hong Kong, China

 

Tajeddini, K. & Merkle, T. (2019). Utilizing grounded theory to model Airbnb experiences at practice. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Hong Kong, China

 

Merkle, T. & Brüggemann, K. (2019). Vom Hörsaal ins Stadion – Sport und Events als Karriereweg. ITB Berlin Kongress 2019, Berlin, Deutschland

 

Merkle, T. (2018). The Challenges of Integrating Chinese Students in the Swiss Higher Education System. Sino-Swiss-Symposium, Chur, Schweiz

 

Merkle, T., Vlachos, I., Keane, J. (2018). The role of emotions in airside food and beverage outlet patronage: A survey approach. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Palm Springs, United States of America 

 

Tajeddini, K. & Merkle, T. (2018). Investigating determinants influencing tourists' accommodation choices - the case of Japan. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Palm Springs, United States of America

 

Merkle, T., Vlachos, I., Keane, J. (2016). Passengers’ food and beverage outlet choices in commercial airports:  An Empiric Enquiry. Academy of Marketing Doctoral Colloquium, Newcastle, United Kingdom
 

Merkle, T., Vlachos, I., Keane, J. (2016). Passengers’ food and beverage outlet choices in commercial airports – An Action Case Research. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Bangkok, Thailand

 

Merkle, T., Vlachos, I., Keane, J. (2015). Passengers’ food and beverage outlet choices in commercial airports – a review of the literature and a call for new approaches. Council for Hospitality Management Education, Manchester, United Kingdom

 

Gillard, E., Merkle, T. (2015). Promotions in Franchises: Do the Inter-Organizational Agreements Influence Firm Internal Labour Market? European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE), Manchester, United Kingdom

 

Grechi, D., Ossola, P., Merkle, T. (2015). Creating the customer experience through eWOM: The role of docility and its determinants in restaurant selection. European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE), Manchester, United Kingdom

 

Merkle, T. (2014). Transactional distance and the learning experience of M.A. students  - findings from the literature. University of Derby Collaborative Conference, Buxton, United Kingdom

 

Merkle, T. (2012). The impact of the FIFA World Cup on Food and Beverage Operations.
ABIA Congresso Internacional de Food Service, Sao Paulo, Brazil

 

Merkle, T. (2011). Mehr Wert dank starker Marke.
Kongress Snack 2011. Wiesbaden, Germany

 

 

Expert contributions in television and radio broadcast

 

Merkle, T. (2019). Auf den Inseln kann man weiter verdienen, SRF 4 News aktuell, 08.11.2019

 

Merkle, T. (2019). St. Moritz: Die pre-wedding party war ein Grosserfolg, Radio Südostschweiz Info am Abend, 27.02.2019

 

Merkle. T. (2018). Charterflüge ins Engadin, SRF Schweiz Aktuell, 19.12.2018

 

Merkle. T. (2018). Overtourism, SRF 10 vor 10, 08.08.2018

 

Merkle, T. (2018). Baumwipfelpfad Neckertal, SRF Schweiz Aktuell, 08.05.2018