Journal articles (peer reviewed)
Merkle, T., Tajeddini, K., Wittmer, A. (2021). Can the Netflix business model actually work in commercial aviation in central Europe? It is complicated!. Teaching case study. Journal of Hospitality and Tourism Cases, 10(2). Forthcoming
Grechi, D., Ossola, P., & Merkle, T. (2017). eWOM and docility: the restaurant decision-making process. The International Journal of Business & Management, 5(9), 247-257
Merkle, T. & Lewis, R. (2016). RB Leipzig: A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality and Tourism Cases, 5(1)
Merkle, T. & Lewis, R. (2016). LSG Sky Chefs Sao Paulo: Managing Food Safety in Airline Catering in an Emerging Market. Journal of Hospitality and Tourism Cases, 5(2)
Edited books
Tajeddini, K., Ratten, V., Merkle, T. (Ed.) (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. London, Routledge
Book Chapters
Merkle, T. & Golding, P. (2020). Sports Stadium Hospitality and Catering: A Global Perspective. Routledge Companion to International Hospitality Management. M.A. Gardini, M. Ottenbacher and M. Schuckert, M. London, Routledge
Merkle, T., Tajeddini, K., Vlachos, I., Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passenger’s emotions. Entrepreneurship As Empowerment: Knowledge Spillovers And Entrepreneurial Ecosystems. V. Ratten. Bingley, Emerald
Knaus, D. & Merkle, T. (2020). Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective. V. Ratten. Bingley, Emerald
Merkle, T., et al. (2019). Digital Application: Evidence from Zurich Airport. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge
Ratten, V., Tajeddini, K., Merkle, T. (2019). Tourism, Hospitality and Digital Transformation: The Relevance for Society. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge
Teaching Case studies
Anderegg, R., Merkle, T. (2020). ‚Herbert-Bike’ – Developing an innovative platform for Mountain Bike Tourism in Switzerland. Teaching case study. The case centre, 520-0049-1
Merkle, T. & Lewis, R. (2014). Modern Asia: Bringing Asian cuisine to Stuttgart Airport. Teaching case study. The case centre, 614-012-1
Lewis, R., Merkle, T. (2014), “Work-life balance: perceptions from one luxury hotel in Monaco”, case study, ISBN: 978-2-9700952-2-4
Journal articles (non-peer reviewed)
Maciéczyk, Y. & Merkle, T. (2019). Service Quality Management im Tourismusstudium. Magazin Wissensplatz der HTW Chur, Nummer 21, 1/2019
Conference contributions
Merkle, T. & Knaus. D. (2021). Open Innovation in Tourism Attraction Management – A Case Approach. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Washington, DC, United States of America. Paper accepted
Merkle, T. & Knaus. D. (2020). UNWTO Students' League – lessons learned from a competitive environment in deepening students’ understanding of tourism-related SDGs. Responsible Management Education Research Conference (PRME), Chur, Switzerland.
Merkle, T. (2019). Developing a Swiss International Tourism Summer School. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Hong Kong, China
Tajeddini, K. & Merkle, T. (2019). Utilizing grounded theory to model Airbnb experiences at practice. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Hong Kong, China
Merkle, T. & Brüggemann, K. (2019). Vom Hörsaal ins Stadion – Sport und Events als Karriereweg. ITB Berlin Kongress 2019, Berlin, Deutschland
Merkle, T. (2018). The Challenges of Integrating Chinese Students in the Swiss Higher Education System. Sino-Swiss-Symposium, Chur, Schweiz
Merkle, T., Vlachos, I., Keane, J. (2018). The role of emotions in airside food and beverage outlet patronage: A survey approach. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Palm Springs, United States of America
Tajeddini, K. & Merkle, T. (2018). Investigating determinants influencing tourists' accommodation choices - the case of Japan. International Council on Hotel, Restaurant, and Institutional Education, (ICHRIE), Palm Springs, United States of America
Merkle, T., Vlachos, I., Keane, J. (2016). Passengers’ food and beverage outlet
choices in commercial airports: An Empiric Enquiry. Academy of Marketing Doctoral Colloquium, Newcastle, United Kingdom
Merkle, T., Vlachos, I., Keane, J. (2016). Passengers’ food and beverage outlet choices in commercial airports – An Action Case Research. Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), Bangkok, Thailand
Merkle, T., Vlachos, I., Keane, J. (2015). Passengers’ food and beverage outlet choices in commercial airports – a review of the literature and a call for new approaches. Council for Hospitality Management Education, Manchester, United Kingdom
Gillard, E., Merkle, T. (2015). Promotions in Franchises: Do the Inter-Organizational Agreements Influence Firm Internal Labour Market? European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE), Manchester, United Kingdom
Grechi, D., Ossola, P., Merkle, T. (2015). Creating the customer experience through eWOM: The role of docility and its determinants in restaurant selection. European Council on Hotel, Restaurant, and Institutional Education (EuroCHRIE), Manchester, United Kingdom
Merkle, T. (2014). Transactional distance and the learning experience of M.A. students - findings from the literature. University of Derby Collaborative Conference, Buxton, United Kingdom
Merkle, T. (2012). The impact of the FIFA World Cup on Food and Beverage Operations.
ABIA Congresso Internacional de Food Service, Sao Paulo, Brazil
Merkle, T. (2011). Mehr Wert dank starker Marke.
Kongress Snack 2011. Wiesbaden, Germany
Expert contributions in television and radio broadcast
Merkle, T. (2019). Auf den Inseln kann man weiter verdienen, SRF 4 News aktuell, 08.11.2019
Merkle, T. (2019). St. Moritz: Die pre-wedding party war ein Grosserfolg, Radio Südostschweiz Info am Abend, 27.02.2019
Merkle. T. (2018). Charterflüge ins Engadin, SRF Schweiz Aktuell, 19.12.2018
Merkle. T. (2018). Overtourism, SRF 10 vor 10, 08.08.2018
Merkle, T. (2018). Baumwipfelpfad Neckertal, SRF Schweiz Aktuell, 08.05.2018